2 Online games for horse racing fans:

- Real cash-based management of a stable of virtual horses (Newturf horse racing game)
- Game dealing with buying and selling virtual shares of real horses (Horsedaq)

The mission that we entrusted to ourselves is to offer to the millions of horse racing fans worldwide an alternative to horse racing betting. This form of betting is unfortunately in some cases a real source of addiction. Addiction is mainly due to the fact that there is no lack of races meaning that a punter can bet repetitively on a daily basis. A good example is races of type "meetings" where races are held one after the other, this makes horse racing betting much like "instant gaming" which is one of the most dangerous forms of gambling.

At Palamax B&G we think that in every racegoer and punter there is a horse racing connoisseur who is primarily attracted by the beauty of this equestrian sport and the emotions that it provides, than by money. Betting on races, apart from the hope of making money, is in fact a way to vibrate and experience vicariously the dream of every horse racing fan, namely be a race horse owner. This is precisely on what we concentrated all our efforts with the objective of more effectively fulfilling the expectations of horse racing fans. Multi-player games, interactive, intelligent, immersive and realistic, with a "casual gaming / leisure" approach leaving the category of game of chance and money.

Co-ownership allows one to live part of the dream of being a race horse owner, but this is not accessible to everyone due to the cost it involves and it does not fulfill the most important aspect of being a race horse owner namely decision-making throughout it's career. For example hiring trainers, hiring jockeys, deciding in which race to participate, buying, selling etc... This is exactly what NewTurf is offering: real management (based on money) of a stable with virtual horses: an ecosystem based on real money, which enhances the realism and clearly makes it a game for adults. One will find online the secrets, behaviors, joys, the bold stroke of real life etc... As in real life the more you invest, the greater the probability of enjoying victory because there is of course a very strong correlation between the level of investment and the winning probability. But money only is not enough to win as analysis, observation, management skills, ability to take the right decisions at the right time and negotiation skills are as important.

The second game we offer (will be launched in 2012) is a completely free game: it involves buying and selling virtual shares of real horses.